Maybe phrasing it in a way that they know what you are talking about would help.
As a cancer survivor, I have no idea what a "care value base" is, much less how it would have been any use to me as a patient.
I am sure there are others who feel the same way.
It is possible that like many professionals you have made the mistake of assuming that everyone understands the meening of your jargon, then again I may just be a bit thick!
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